SBA Receives the “Exhibitor Excellence Award” in Beijing

 

Sharjah Book Authority (SBA) has been recognized with the ‘Exhibitor Excellence Award’ at the 24th Beijing International Book Fair (BIBF) from among /2,500/ exhibiting publishers representing /89/ countries.

SBA had already gained significant interest from key Chinese publishers who learned about Sharjah Publishing City, which will soon be host to /320/ publishers and distributors after its inauguration in the final quarter of 2017. The publishers showed keen interest in carrying out their Middle Eastern operations from Sharjah, using the emirate and its robust infrastructure as a base from which to move out into regional and global markets.

At the fair, SBA organized a series of meetings with the participation of Chinese and international publishing representatives, printing firms, and rights and translation agents from around the world, advising them on how to reach into the UAE and Arab markets.

SBA pavilion received senior officials from various diplomatic and cultural foundations, including Mohammed Abdullah Al Shamesi, Charge d'Affaires of the UAE Embassy in China.

Sallem Omar Sallem, SBA Director of Marketing and Sales said, "China is the cradle of the paper and print industry, home of a 1.4 billion population, and the largest book market in the world. The country is known for employing a vast cache of expertise to expand publishing operations into more and more countries. Translation plays a crucial role here with its ability to transcend language barriers and enable people from different cultures to enjoy and appreciate Chinese works in their native language."

Sallem emphasized that strong trade ties exist between UAE and China, and between Sharjah and China in particular, and which influence a high degree of goodwill between the two, paving the way for fruitful, future collaborations in publishing.

SBA has extended an invitation to representatives of dozens of Chinese and other Asian and international publishing houses to participate in the forthcoming edition of Sharjah International Book Fair (SIBF) which is due to run from 1st to 11th of November this year. Besides, SBA invited those publishers to participate in the SIBF Professional Publishers Program which precedes the fair. In addition, SBA introduced publishers, writers and intellectuals to the SIBF Translation Grant worth /300,000/ $.