Emirati Cultural Leaders Participate in Yale’s Program “Leadership Strategies in Book Publishing”



Three of Sharjah’s prominent leaders in the cultural landscape participated in “Leadership Strategies in Book Publishing”, a senior-level training organized by Yale School of Management at Yale University in USA to develop their global expertise in publishing and enable them to contribute to the future of publishing around the region and the world.

Sharjah’s delegation has participated in the program under the instructions of Sheikha Bodour Al-Qassimi, Founder and Chairwoman of Emirati Publishers Association (EPA). This one-week intensive program connected the delegation with elite experts and professional decision-makers in publishing and informed them about the most recent updates regarding global and digital trends in publishing.

The delegation included Marwa Al-Aqroubi, Chairwoman of the UAE Board on Books for Young People (UAEBBY); Rashid Al-Kous, EPA Executive Director; and Noura Ben Hadiyya, Director of Knowledge Without Borders project.

Marwa Al Aqroubi expressed her gratitude to Sheikha Bodour for granting them this opportunity to gain knowledge and expertise which, she said, would play a prominent role in expanding the horizons for publishing in Sharjah and UAE and scale up UAE’s support of books and reading on a global scale.

In turn, Rashid Al-kous expressed his pleasure to participate in this program. He noted; “as publishing professionals, we sometimes sweat too much over micromanagement and daily tasks. This training, however, granted us a golden opportunity to take step back away and look at the bigger picture gaining a wider and more comprehensive perspective on publishing. Moreover, I am grateful for this opportunity to participate in such an open interactive atmosphere, which is a valuable addition enriching our expertise in the cultural field”.

Noura Ben Hadiyya highlighted the program's valuable insights about leadership skills, consumer-oriented marketing, and digital innovative technologies in publishing. She elaborated, the program has introduced a number of examples of how major publishers handle different operations in the industry, from editing to marketing, operational strategies, and digitization.

In addition, the program tackled a number of vital topics like, branding in the digital age, foresight into the future of digital books, and handling some administrative tasks in publishing such as decision-making by a team of professionals, problems identification and solutions, and key management challenges.